Fyfes Yuasa Training Day
- by Fyfes
- •
- 04 Apr, 2019
- •
Fyfes staff stay ahead of the curve on new Yuasa battery technology

Fyfes Vehicle and Engineering Supplies Ltd’s branch managers and areas sales managers successfully took part in a GS Yuasa training afternoon.
The training, held at the Ballymena head office training room, was carried out by GS Yuasa training manager Ian Newham and covered a number of critical issues surrounding batteries and future technologies.
The presentation began with the impact of emissions reduction and how this is affecting battery technology, before it moved on to technology and terminology, empowering the Fyfes team to enhance their understanding of the various technologies and how to deal with technical issues and reduce warranty issues, such as through incorrect application choices.
The team also gained insight into Yuasa’s “Always Check The Battery” scheme, which enables workshops to routinely test a vehicle’s battery every time it goes in for service or repair work. The Yuasa Battery Check covers three key criteria including specification, battery state of charge and battery state of health, while also offering useful tips such as why batteries fail.
Tony Fyfe, Fyfes Managing Director, said: “It’s important that our team are fully aware of the emerging technologies and how to communicate these to customers. We stock the widest range of batteries across our branch network so it’s essential customers have access to the right battery first time for a specific application.”
The Fyfes training day was covered in the specialty press by both Autotrade.ie and Garagewire

On 3rd August we finally opened our seventeenth Fyfes Branch, located in Coleraine – allowing us to stock our ever growing range of car parts and engineering supplies, improving levels of service, range and availability for all our customers in the Coleraine area.
Covid-19 unfortunately delayed the opening of this branch which was due to take place earlier in April of this year with Fyfes service levels returning to what they were before covid-19, now seemed to be the right time.
The
Fyfes brand has went from strength to strength since the first shop opened in
1915 – back then only selling shoes. Now the Fyfes brand proudly boasts 16
branches in Northern Ireland (Fyfes Vehicle & Engineering Supplies) and 1
in the Republic of Ireland (Fyfes Car Parts Ireland), along with just under
200employees and nearly 100 vehicles on the road. With a customer-focused
business approach, products and ranges in stock are regularly reviewed to
ensure Fyfes have got everything the market needs - we continue to bring Fyfes
CLOSER TO YOU!
The
Fyfes fleet is already a common sight on the roads around Coleraine and
beyond. The branch holds extensive stock and is backed up with numerous
daily deliveries from the Head Office in Ballymena; Fyfes Coleraine has
everything you require.
By
employing local staff with extensive experience in the local area, Fyfes
Coleraine will revive the local market offering a better service for our local
customers.
Fyfes
continues to provide customers with a first-class service, allowing us to
remain Northern Ireland’s largest motor factor. We hope our success will
continue for years to come.
Contact
Carlin or a member of the Coleraine Team for more information about our
products, special offers, van delivery times & delivery areas.
Phone today on 02870350200